The story begins with my grandmother Lina, born in 1934. She has been the most important person in the development of the Giomi products. Growing up in Sicily in a family of farmers, she experimented with the finest natural ingredients and developed a formula that has worked wonders for the family’s’ hair. With belief in her secret formula, Giomi was created.

Giomi, a name resembling my family. Not only is it the name of my sister, but it’s a combination between my parents’ names (Gio)achino and (Mi)randa. With my father his roots in Sicily and my mother’s in the Netherlands, this had to be a product with old traditional ingredients and a modern Dutch feel. The key Giomi ingredients come from Sicily and are handled with special care and knowledge. My family still has its own farm where they produce almond and olive oil. The two key ingredients for Giomi products.

Cruelty free hair care means you can have gorgeous hair while knowing the products you’ve used are all cruelty free products. We care about the world which includes all of our animal friends. Giomi never has and never will incorporate animal testing into the development phase or at production level. All Giomi products are enriched with the key ingredients derived from the Giarratana olive garden. When we create a product, we test it on natural hair, ourselves and our friends! We test on human hair, never animals.